Online Reputation Management

Online Reputation Management

Online Reputation Management or ORM is, in simple terms - The process of monitoring a brand online, knowing how to deal with any negativity and understanding how you can pro-actively protect your brand via conversation channels. ORM is a strategy designed to manage and protect an organization’s reputation within the search engine results. This can relate to either corporate reputation or brand reputation.

People from all walks of life use search engines to research, and gather information so that they can make decisions based on this information. If the information they come across relating to your brand is adverse it may affect the decisions they make.