Pay Per Click Advertising

Pay per click advertising

Pay per click advertising allows you to pay to have your ad listed on the major search engines. They are the sponsored links you might see when you perform a search in a search engine.

They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings.

Pay Per Click search engines call for you to pay to have your advertisement listed on the major search engines by allowing you to bid on keywords that are related to your business. The main advantage of PPC over optimizing your site is that you can attain immediate, guaranteed results.

You have control over where your listings appear, what they say, and where on your site visitors land. The results can be measured so that you can see exactly what does and does not work.

Focus Areas

• Performing keyword research to determine the most relevant and best value keywords on which to bid.
• Setting-up your campaign in the correct structure for optimal targeting, management and measurement.
• Managing your bids on an ongoing basis to obtain the best value and ad positions.
• Writing a range of clear and strong text ads relevant to your keywords, products and markets.
• Creating landing pages to maximize conversions from the traffic that your campaign generates.
• Tracking the results and providing you with accurate and easy to understand reporting.
• Adjusting and refining the campaign on an ongoing basis according to the results.

The following are the main Search engines which allows for Pay Per Click Advertising: