Web Analytics

Web Analytics

One essential element of success which is mostly overlooked is to analyze the traffic that comes to your website.

By monitoring your website statistics we can track visitor behaviour, popular keywords, frequented pages and other valuable information that can help strengthen weaknesses within your site.

Here is what we look for:

• How many people visit your site?
• Where are they from?
• How are visitors finding your site?
• What traffic is coming from search engines, links from other sites, and other sources?
• What keyword search phrases are they using to find your site?
• What pages are frequented the most - what information are visitors most interested in?
• How do visitors navigate within your web site?
• How often do visitors leave pages without enquiring about your product?

Knowing the answers to these questions is essential for making informed decisions to maximize the return of your on-line investment.

This should be done on a continual basis so you can ensure the strategies you are utilizing are working.

It can also help you to determine when a strategy is not working so you do not continue to invest time and money on a strategy which is not beneficial to your business.